When I first saw this, I immediately thought, just another lip scrub. But boy, was I wrong! This is amazing! I've tried many types of lip scrub, from MAC to cheaper brands. I honestly just stopped using them because they would be messy, leaving a ton of beads behind like I just ate something! The perfect lip scrub in my mind, would exfoliate and moisturize, which meant applying it and NOT having to wipe it off afterwards! Imagine my delight when I applied this baby and looked into the mirror to find NOTHING left behind, except moisture! You lick anything you see and it disappears! I'm amazed lol! I'm sold, I will forever buy this!