natural, clean, vegan lipstick pigmented with vegetables like beets, potatoes, turmeric, spirulina, and radish. Plant-based and nontoxic makeup

The first lipstick made from vegetables

Natural beauty for natural beauties

Shop Now

Let Mother Nature show you what she's made of

Skin First Formulations

Our pigments are derived from superfood vegetables that are naturally abundant in antioxidants, anti-inflammatories, and vitamins.

Best Sellers

  • Testimonial

    "Perfect everyday Lipstick."

    - Ashley

  • Testimonial

    "I love that it is made from natural ingredients and it also hydrates my lips while I am wearing it."

    - Tina

  • Testimonial

    "I am sold, I will forever buy this."

    - Jillian