The first lipstick made from vegetables

Never sacrifice health for beauty again

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You're eating 4-10 pounds of toxic lipstick in your lifetime.

...Might as well eat something healthy!

"From the name of the product and brand values to the color and quality of this lipstick, I love everything about it!" - Brooke

NEW DROP

Pigments from vegetables

Supercharged with antioxidants, vitamins, and iron - our formulations are skin first.

Our pigments come from rich, earthy vegetables. These colors are gems buried deep within the earth resulting in greater nutrient absorption.

  • Made to strengthen your inner voice to discover your outer voice.

    Each shade is named after a daily affirmation. See it, wear it, speak it.

Best Sellers

  • Testimonial

    "Perfect everyday Lipstick."

    - Ashley

  • Testimonial

    "I love that it is made from natural ingredients and it also hydrates my lips while I am wearing it."

    - Tina

  • Testimonial

    "I am sold, I will forever buy this."

    - Jillian