natural, clean, vegan lipstick pigmented with vegetables like beets, potatoes, turmeric, spirulina, and radish. Plant-based and nontoxic makeup

Bio-based lipstick made from renewable agriculture and marine sources

The healthy lipstick

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Know exactly what you're putting on and in your mouth

🚫No crushed insects
🚫No heavy metals like lead
🚫No PFAS
🚫No synthetic fragrance
🚫No synthetic dyes
🚫No petrochemicals

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Mother Nature is anything but boring

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Skin First Formulations

We only use pigments derived from superfood vegetables that are naturally abundant in antioxidants, anti-inflammatories, and vitamins to promote healing and collagen synthesis.

Best Sellers

  • Testimonial

    "Perfect everyday Lipstick."

    - Ashley

  • Testimonial

    "I love that it is made from natural ingredients and it also hydrates my lips while I am wearing it."

    - Tina

  • Testimonial

    "I am sold, I will forever buy this."

    - Jillian

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